JIYON CHIN - Senior Designer
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BRANDING
Designed Disney Style Series Logo, Branding,
Guides and Packaging. Developed all seasons, including the main line, premium line and collector line.
Developed the Hasbro branding version of the Uglydolls brand guide using the assets from the package design.
It includes website assets/templates, digital assets, retail components, and more.
Illustrations provided by illustrator
Branding for a pharmaceutical consulting company.
The logo is designed to be clean and simple while remaining recognizable with a medical or genetic theme. The primary colors are deep blue and white, and the use of clean lines conveys reliability and clarity. An accent color, orange, is used to highlight confidence and emphasize professionalism in their field.
Primary
Secondary
HEX #0D425D
C96 M70 Y46 K30
HEX #FE532D
C0 M82 Y87 K0
HEX #FFF8F1
C96 M70 Y46 K30
HEX #555555
C63 M56 Y55 K31
HEX 9FC0D8
C36 M15 Y7 K0
HEX #FFFFFF
C0 0 Y0 K30
Logo
Logo
Primary
Secondary
Logo Lockups
“CNC” cannot be used alone
“Evidence Generation” cannot be used alone
Logo Usage
Typography
Mini UI System
Logo
Logo Usage
Colors
Typography
Primary
Inter Bold H 1
900
800
700
500
600
400
300
100
200
50
H1 48/60px
Neutral
Inter Bold H2
H2 34/50px
900
800
700
500
600
400
300
100
200
50
Inter Bold H3
H3 28/38px
900
800
700
500
600
400
300
100
200
50
Inter Bold 4
H4 18/22
Accent
Inter Medium
P 14/24
900
800
700
500
600
400
300
100
200
50
Text
900
800
700
500
600
400
300
100
200
50
Forms
Buttons
Input Text
Default
Hover
Disabled
Default
Hover
Disabled
Label
Input Text
Label
!
Error
Input Text
!
Label
Error Message