How to improve the experience of viewing art in a museum.
Providing a greater variety of options for accessing information about the art would be helpful.
Behavior
Since moving to New York a year ago, Angela has tried to take advantage of all the world class art and museums in the city. She goes to the more popular museums every couple of months - usually by herself. Angela doesn't really look for specific exhibitions or artists - she just goes and browses whatever work is being showcased.
Frustrations
Angela enjoys her visits but feels like if she knew a little more, she would have a better experience. Angela has tried to read some books and articles on the art she's seen but loses interest due to how long and in-depth they are.
Goals
Angela wants to get quick information while looking at the art that will give her a better appreciation for it, and make her feel like she is making the most out of her visit.
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Visitor googles for art information but they are too long and too in depth
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Need context behind
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Sometimes guide/tour is helpful
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Need more information on techniques and processes.
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Need to promote nonfamous pieces as well
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Want to hear artists explaining art if possible
Visitor’s Thoughts
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Typically they don’t come with research
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Help people set up the context, and help to get the intention of the artist.
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The goal is to make the guests go objectively and come out having their opinion about it
Curator's Thought
The most memorable museum experience I had was when I had a tour guide. The guide shared her knowledge of the art pieces with us and told us fun and exciting stories that I would never have known just by looking at the pieces. This truly immersed me in the world the artists had created.
Providing a pre-recorded video of a tour guide explaining detailed and exciting stories about the art pieces while viewing them on site will have a significant impact and create a memorable experience.
Tours are helpful, so providing information through audio or video will also be beneficial.
Providing information about the artist's intentions and the techniques used would be helpful
Featuring previously unfeatured art pieces somewhere would be helpful.
Providing a video of the artist explaining will be helpful.
My Role
Design Method
Timeline
UX UI Design
Google Venture Design Sprint
5 Days
HMW questions
How might we enhance guest engagement with the art pieces
How might we provide content that guests can easily customize
How might we inspire those who are not familiar with the art pieces
How might we design the app to be simple and easy-to-use for users of all ages
How might we satisfy all types of guests, whether they prefer in-depth or summarized content
DAY 1 - MAP
Problem Statement
My Idea
Solution
Key Findings from Research
Lightning Demo (Provided from GalleryPal)
Personas (Provided by GalleryPal)
End to end user experience
To better understand the user's behaviors, I have created a map of end-to-end user experience.
1. Enter the gallery, and open the app to get started.
2. Glance through the app to see what features it offers.
3-1. Start the tour from the closest room to the entrance.
3-2. Find the location of the art guest wants to view.
4. Scan the QR code or input the number of the artwork on the audio player.
5-1. Find more artworks related to this art piece.
5-2. Select options for additional content.
6. Move on to the next artwork and scan the QR code or input the artwork number.
7. Find information on the techniques used by the artist.
8. Leave the museum with a great and pleasant experience.
GALLERYPAL
Key Findings
- The museum apps do not provide pre-recorded tour guides.
- The information they provide regarding the art pieces is often lengthy and in-depth.
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The audio tour showcased the art and description on the screen.
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Provides transcript of audio and credits
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App provided four different languages.
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Few art pieces had a “related tour”
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Has number keyboard for art lookup
Art Institue Chicago
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Best known for identifying art pieces when scanned with a camera
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Provides some additional information on the art
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For more in-depth information, it connects to the museum website or Wikipedia
Smartify
DAY 2 - RESEARCH
Lightning Demo (Provided from GalleryPal)
End to end user experience
I chose to use Crazy 8s for designing both the starting page and a page where users can choose different options for more information.
From these, I have selected the simplest and easiest design to accommodate various users.
I sketched screens before and after to visualize how users will interact.
Conclusion
Currently, most people prefer audio tours. My idea is to upgrade the audio tour to a
pre-recorded video tour to replicate the experience of a real-person tour guide. This enhancement will allow guests to engage more with the art pieces, learn in a fun way, and ultimately bring more excitement to their gallery visit.
Day 5 - Testing
I interviewed people who enjoy visiting museums, and overall, they liked the product. They said they wanted to see if there are other museums or apps that offer similar services.
Most interviewees liked the idea of a lively person's explanation and mentioned that it sounds more engaging than a quiet, monotone audio player.
They appreciated the ability to listen only to what they wanted to hear.
hey liked the fact that they didn't need to pay extra for a tour guide.
They liked the fact that they didn't need to pay extra for a tour guide.
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While the guide discusses the details, there will be an option to zoom in and view close-up shots on the screen.
There will be options to learn more about the art pieces, including an in-depth option and a brief summary option.
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There will be multiple options for video-guided tours to choose from.
Once the video tour is selected, the tour guide will explain the art piece with enthusiasm and liveliness.
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Download app - welcome page - watch how it works - select where to start the tour - watch the tour - select “learn more” - select options on what you want to do next - take the rest of the tour - leave the museum all inspired and enjoyed.
Storyboard
DAY 3 - DECIDE
On Day 3, I created a storyboard using my solution sketch. First, users download the app and encounter the welcome onboarding page. Then, they are presented with three options: video tour, audio tour, and explore more.
DAY 4 - Prototype
As for the layout design, I aimed to keep it simple and clean, especially since some pages can contain a substantial amount of information.
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